Using the Internet to Increase Major and Planned Gift Fundraising (part 2 of a series)

Using the Internet to Increase Major and Planned Gift Fundraising (part 2 of a series)

By Tom Wilson Major Gifts Gu

Here is a continuing article from the San Francisco 2009 AHP International (Association of Healthcare Professionals) annual meeting. These gems were gleaned from Sandra Henningsen who presented a session on Maximizing Your eMarketing Success for Major & Planned Gifts.


Ted Hart, ePF Founder, “Charities should approach the Internet as a communication and stewardship tool first and a fundraising tool second.”

A participant in the meeting from North Carolina indicated they had a pet therapy program. Each animal had its own webpage and was actively fundraising for the program. This led one of their owners to put a planned estate gift in place to endow the program.

Sandra, our speaker, announced that her firm gives an eMarketing award to their clients. This year Eisenhower Medical Center won because they got two significant gifts through eCommunications – one was $500,000. They hope to meet this donor soon.

The benefits of Internet eMarketing are 24/7 access, interactivity, and immediate information. In tracking web use, a lot of activity takes place after midnight.

However, realize that website expectations are high and dynamic. People want new content, interactivity, video, and easy navigation

This article is part of a series. To read the rest of the series, please click the links below:

Permanent Link: Using the Internet to Increase Major and Planned Gift Fundraising (part 2 of a series)

http://majorgiftsguru.com/2009/10/using-internet-to-increase-major-and.html

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