Inside Story on a $1.5 Billion Capital Campaign (part 2 of a series)

Inside Story on a $1.5 Billion Capital Campaign (part 2 of a series)

By Tom Wilson Major Gifts Guru

Notes from an AHP International presentation (9/09) from David Woodruff, Executive Director and COO for Development for Massachusetts General Hospital

After establishing their historical credentials, the next step of their case preparation involved evaluation of the elements of a potential campaign.

• What are the forces at work now or in the future that will impact the financial stability of the hospital?
• What are the needs that can be addressed by philanthropy?
• Does evidence demonstrate that fundraising is possible?
• Is a campaign necessary?
• What opportunities could be realized through a campaign? Or lost if one wasn’t done?

The campaign focused on facilities & technology, investments in key clinical and research programs, recruitment, and retention of the best clinical and research staff, and global outreach. The will of leadership was critical to get the campaign moving forward. The 8-year, comprehensive campaign includes:

• Research endowment $100M
• Unrestricted $100M
• Education endowment $50 million
• Facilities $300 M
• Program $950M

They expect unrestricted giving to be the biggest challenge and have started an annual giving program to help boost these efforts across all departments of the Hospital.

This post is part of a series. To read the other posts in the series, please click the links below:

• Inside Story on a $1.5 Billion Capital Campaign (part 1 of a series)
• Inside Story on a $1.5 Billion Capital Campaign (part 3 of a series)
• Inside Story on a $1.5 Billion Capital Campaign (part 4 of a series)

Permanent Link: Inside Story on a $1.5 Billion Capital Campaign (part 2 of a series)

http://majorgiftsguru.com/2009/10/inside-story-on-15-billion-capital_18.html