Using the Internet to Increase Major and Planned Gift Fundraising (part 1 of a series)
By Tom Wilson Major Gifts Guru
I just got back from several days in
In this series and several others I’ll report on sessions I attended and the gems I gleaned from them.
Sandra Henningsen of Crescendo Interactive presented a session on Maximizing Your eMarketing Success for Major & Planned Gifts. As you know, I’ve been trying to become smarter on how to use the Internet for major gifts work. So here are some highlights.
eMarketing is just a component of your entire marketing efforts for major and planned estate gifts. Remember the theme of cross marketing – print, thank you events, personal proposals, personal visits, giving guides, seminars, you’re your website. Be consistent throughout your platforms. No one channel will do the trick.
We had a great discussion with participants in the room. One organization talked about using an online donor survey. It worked well and was a good way to connect with prospective donors.
The Internet allows you to empower donors to comment so they become part of your cause, not just a donor.
And, always remember that it’s still personal relationships that closes gifts.
This article is part of a series. To read the rest of the series, please click the links below:
- Using the Internet to Increase Major and Planned Gift Fundraising (part 2 of a series)
- Using the Internet to Increase Major and Planned Gift Fundraising (part 3 of a series)
- Using the Internet to Increase Major and Planned Gift Fundraising (part 4 of a series)
- Using the Internet to Increase Major and Planned Gift Fundraising (part 5 of a series)
Permanent Link: Using the Internet to Increase Major and Planned Gift Fundraising (part 1 of a series)
http://majorgiftsguru.com/2009/09/using-internet-to-increase-major-and.html
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