Fundraising Training Conference in Nebraska

Fundraising Training Conference in Nebraska

by Tom Wilson Major Gifts Guru

I'm from Nebraska (grew up in Omaha and went to college in Lincoln) so when AFP Nebraska contacted me to be the keynote speaker at their Give & Gain fundraising conference day I was delighted.

I will lead two general sessions in the morning.

Session #1: The Tough Get Going – major gifts & planned giving fundraising in a tough economy

• Times are tough, donor assets are down . . . we’ll review and reinforce the techniques that are critical basics of major gift fundraising and elements of planned estate giving. After surviving two other downturns during his more than quarter-century in philanthropic fundraising, Tom will share his survival tips and stress the essential tools for success in major gifts and/or planned estate gift fundraising.

Session #2: Listening to Donors – an essential skill in Winning Gifts

• Good listening can lead to gift requests that inspire donors. Based on Tom Wilson’s book Winning Gifts: Make Your Donors Feel Like Winners, we’ll focus on people centered fundraising – their values and motivations for giving. And, we’ll zero in on the use of “The Six I’s of Philanthropic Fundraising” process to ensure we harvest the gift at the right time. Tom’s Tools of interactive listening techniques will sharpen your skills to make you a more effective philanthropic fundraiser.

In the afternoon, I will teach a breakout session: Every Campaign Comprehensive – how to integrate the role of planned estate giving through the triple ask

• You know what a capital campaign means – know how do you make it comprehensive to include planned estate giving? We’ll examine how to make the complete case statement for a comprehensive campaign, how to test your case to find community campaigns for each aspect of it, and how to make the triple ask to secure an annual gift, the major gift, and a planned estate gift all in one call (well, most of the time).

For more information on this 9/15/09 conference click on the AFP Nebraska link above.

Image thanks to legendsofamerica.com

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