Blogging to Cultivate Major Gift Donors to Nonprofit Organizations
By Tom Wilson Major Gifts Guru
A few sessions back I wrote: "We’re discussing with a few clients how to get a major gift donor blog set up for their organization. Donor stories would be a great sidebar to your organizational blog."
Sam asked: "Tom, have any of your clients set this up? I'd be interested in seeing examples of this."
The only client use of blogging so far is one hospital CEO who is using a personal blog to internally communicate with staff and physicians (sorry I can't share it). This is a great idea and good way to communicate given more than 1,000 employees, two major hospital facilities, and several outlying clinics.
Why start a major gift donors blog for your organization?
You can write short articles summarizing newspaper coverage in your area and then link your short highlight to the full article.
Do feature articles on donors, staff members, volunteers. Convert all press releases to short blog notices tied back to the full press release on your website.
Take your annual report articles and summarize and link back to the full article.
Use your printed newsletter to provide short articles. The tricks with blogging are frequency and brevity.
Start small and build over time. Do one post a month, then go for one a week, then three a week.
Good luck everyone. Let me know if you see any or you need help in getting one started. After 19 months of blogging I know how to do it.
Permanent Link: Blogging to Cultivate Major Gift Donors for Nonprofit Organizations
http://majorgiftsguru.com/2009/08/blogging-to-cultivate-major-gift-donors.html
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