Physicians and Philanthropy (part of the hospital fundraising series)

Physicians and Philanthropy (part of the hospital fundraising series)

by Tom Wilson Major Gifts Guru

At AHP Midwest in the Twin Cities, I'm co-presenting a session on physicians and philanthropy with John Swanholm of HealthEast Foundation of St. Paul, Minnesota. We're sharing our experiences in raising money from physicians and involving them in promoting a culture of philanthropy for your medical center.

Here are 7 Action Steps for Physicians and Philanthropy that summarized our presentation.

• 1) Appreciate the importance of physicians in creating a culture of philanthropy for your medical center
• 2) List who is already making donations and participating in events
• 3) Spend 15-minutes each to understand why they are supportive and what role they could play in the future
• 4) Do your homework to find the relationships of physicians and practices with your hospital and with your strategic plan to appreciate natural partners
• 5) Ask your physician advisors and volunteers to establish realistic giving expectations and valued recognition programs
• 6) Adapt your case statement for physician interest, efficient meetings, and depth of information
• 7) Find 3 to 5 doctors and/or their spouses who will host events, provide testimonials to their colleagues, and ask for gifts of fellow physicians and their patients

If you'd like a full copy of the presentation, please e-mail me with your request at TomWilsonMajorGiftsGuru@gmail.com

Permanent Link: Physicians and Philanthropy (part of the hospital fundraising series)

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