Creativity Needed
Building capital campaigns may seem like the easiest to raise money for and the most attractive to donors. In many cases they are, but even before the economic downtown we were hearing from experienced donors they were interested in people more than buildings. This seems especially true for hospital fundraising. After all, people take care of you and help you get through some of the toughest times in your life. Buildings and equipment are just tools for great doctors and great nurses.
One of my clients, Harrison Medical Center in Bremerton, Washington embarked on a unique campaign path 18 months ago: a campaign to raise $8 million for a nurse residency program, nurse specialization training, and advanced nursing degrees. Check out the Harrison Foundation website. AHP Canada's regional conference in June was so intrigued by our ideas, that Harrison Foundation Executive Director Stephanie Cline and I will present a workshop on our "Great Nurses for a Great Community" case and case development process.
Several other hospitals are taking a university-style, comprehensive campaign approach by combining building campaigns with operating support and endowments for operations and new medical technology. These types of comprehensive campaigns can also include dedicated funds to bring on new staff (a hospitalist or cardiac specialist), buy specific pieces of equipment, or start up new service lines to meet community needs.
One of the biggest challenges in developing a strong case for support is getting hospital administrators to take some time away from the tough job they have of managing hospitals to survive year to year to thriving in the future through a visionary 5 to 10 year strategic plan that the philanthropic fundraisers can use to excite donors.
Permanent Link: New Ideas for Hospital Capital Campaigns
http://majorgiftsguru.com/2008/12/new-ideas-for-hospital-capital.html
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