A recent short in The Chronicle of Philanthropy asked Mark Shamley, chief executive of the Association of Corporate Contributions Professionals to reflect on the turbulent economies effect on corporate giving.
Mr. Shamley stated: "In-kind contributions and cause-related marketing to remain flat, and event/dinner sponsorship to take a hit."
He views event and dinner sponsorships to be "noncore giving" for most companies and therefore the first area to be cut in tough times.
Commentary: As a former corporate major gifts fundraiser, I was amazed to learn of this corporate giving organization. Check out their website by clicking on their name highlighted above. One of the most interesting things about blogging is learning new items like this.
TomWilsonMajorGiftsGuru@gmail.com
Permanent Link: How Will the Economy Impact Corporate Giving to Nonprofit Organizations?
http://majorgiftsguru.com/2008/09/how-will-economy-impact-corporate.html
1 comments:
This has been the consensus of speculation in our own community as well! Major gifts from dedicated donors seem to be fairing fine, however the more discretionary gifts are susceptible.
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