How Do You Develop a Compelling Case for Your Capital Campaign?

Developing a Capital Campaign Case

How Do You Develop a Compelling Case for Your Capital Campaign?

I will presenting a session on effective case development at the upcoming AHP International Conference in Chicago on September 25, 2008.

Some of the items I will discuss include steps to building a strong case from the inside out.

• Review your organization's most recent strategic plans for a sense of vision and projects that are inspiring and need funding,
• Conduct background interviews with your organizations administrative leaders to seek project ideas as well as compelling reasons why the project will help the community
• Interview key board members and some long time donors to hear from them about their passion for the organization's mission and to find out who your project champions will be for the projects in your case
• Review all recent printed materials from your organization including press releases, major grant proposals, etc. to see what you've already been saying about your selves; their could be some real gems in print already

Now that you've got a strong background of information, start drafting your case outline. I like to outline first rather than write a full narrative. A good outline can be used in PowerPoint presentations for Leadership Briefings, can be reviwed quickly by people you interviewed to help build the case, and it keeps everyone focused on key items versus details of the narrative. Once the outline is done, it only takes a few hours to write a 2-page executive summary, the copy for a brochure, or a full grant proposal.

More to come on this issue

TomWilsonMajorGiftsGuru@gmail.com

Permanent Link: How Do You Develop a Compelling Case for Your Capital Campaign?

http://majorgiftsguru.com/2008/09/how-do-you-develop-compelling-case-for.html