In a recent article in AHP Journal, author Michael Vanderhoel who is president of the Virginia Mason Foundation in Seattle, reflects on new ways of positioning hospital cases for support.
He notes the case at his hospital has evolved from support because they are a pillar of the community, to new technology and disease focused facilities and other capital projects to a focus on donors investing in the transformation of health care for their community.
I've heard Michael speak at conferences about Virginia Mason's transformation. He has a wonderful partner in his hospital's CEO. His concepts are truly inspirational.
While many of us don't have a CEO who is willing to tackle healthcare transformation at our institutions, Michael's concepts can challenge our way of thinking and presenting our organizations to donors.
TomWilsonMajorGiftsGuru@gmail.com
Permanent Link: Hospital Fundraising Case for Support
http://majorgiftsguru.com/2008/09/hospital-fundraising-case-for-support.html
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