How Can Internet Fundraising Help Major Gift Fundraising?

Mr. Bacon Please Help for Us Neophytes

People ask me how Internet fundraising should be used or could be used to compliment and supplement major gifts fundraising. I really don't know the answer but the question is bugging me so I keep watching for lay articles on where to begin.

I know that Web 2.o is about social networking and this platform can offer fundraising opportunities for all of us. To check out a real expert, look at GroundSpring.org. I will be moderating a session with Joseph Mouzon, the executive director of GroundSpring.org at a consulting firm conference in Utah this summer. He's trying to educate me on the basics. Check out his website on ways they can help your nonprofit through support services and training.

There is a recent article in The Wall Street Journal, 7/14/08. WSJ writer Paul Carroll quotes About Micro-Philanthropy that $44 million has been raised through social networking in the past two years. Movie star Kevin Bacon, who was the subject of a movie game, The Degrees of Kevin Bacon, has created a social networking website SixDegrees.org to play off of this game to raise funds for charitable causes. Check these sites out to understand more about the process and how your board members, members, alumni, and community of donors can help reach out through the Internet.

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