Building Their Reputations

Corporate philanthropy is an oxymoron. I've found that corporate giving is really enlightened self interest.

Giving U.S.A. data, Giving U.S.A. Foundation, indicates that corporate giving is only 4% of all philanthropy in America (2006 data). A recent article in INC. Magazine reinforces this concept. A article reported on research conducted by acounting firm Grant Thornton found that private companies "do charitable things because they want to be good citizens and build their reputation in the community." The article reports that recruitment and retention as one of major factors in why they give back to the community.

Sandra Waddock, a Boston College professor notes; ". . . academic research in recent years indicates that there is at best a neutral relationship between giving and profit."

Tom Wilson
Author, Winning Gifts

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