As part of our ongoing Q&A sessions, here is a response to a question I got from someone who was hearing from her donors not to bother with recognition.
You should remind your current donors that while they may not want the recognition or to burden your time you need visible donors that have named rooms and are honored at events to be role models for “not yet donors.”
And, while they may not want the extras there are some donors that do, so you and your staff need to build strong habits with friends so that new donors who are testing your recognition systems are comfortable. It’s hard to turn recognition on and off. It needs to be on for everyone (of course respecting sensitivities of each donor).
To get an opportunity for a thank you meeting to discover recognition sensitivities, keep your agenda short (10 to 15 minutes), offer flexibility of meeting time and place, and don’t meet too often you won’t be considered a bother. At the end of each meeting, negotiate when you should meet again. Some people welcome these visits while others are okay to see you once a year.
Tom Wilson
Author, Winning Gifts
Permanent Link: My Donors Don't Want to Burden Me with Recognition
http://majorgiftsguru.com/2008/05/my-donors-dont-want-to-burden-me-with.html
0 comments:
Post a Comment