Another great story from my recent trip to Texas for AFP and AHP. A doctor and his wife were interested in a university's school. They weren't that impressive looking: quiet, serious, modest attire. The dean was too busy. Several years later this same couple made a $50 million gift to name another school.
The lesson for major gift fundraising, for capital campaign fundraising? Don't judge a book by its cover or a donor by their appearance and behavior. A great gift could be waiting for you.
Photo courtesy pensionriskmatters.com
Tom Wilson
Author, Winning Gifts
Permanent Link: A $50 Million Dollar Miss
http://majorgiftsguru.com/2008/05/50-million-dollar-miss.html
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