In an earlier post, I noted that Portland Art Museum (Oregon) had received a million dollar major gift to endow free admission for children. Great news then and great news recently as the program began and the Museum got a "front of section, above the fold" picture of children and art plus a great editorial commending this new access to art.
As the arts seek to stay relevant to all people, such endowments are a real win win win gift. The organization receives financial stability and new patrons, the donor can feel good about letting children see art any time they want, and the community wins.
Tom Wilson
Author, Winning Gifts
Author, Winning Gifts
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