Red Cross Should Be Increasing Major Gifts Fundraising Staff Not Making Job Cuts

The American Red Cross, faced with a $200 million deficit on its 2007 operating budget of $3.45 billion, is cutting up to 1,000 employees including 60 members of the national fundraising staff. This report in the New York Times indicates possible tough times for this American institution.

The Red Cross does such a wonderful job it should be adding major gifts fundraising staff. If it has been doing too much direct mail, the fundraiser cuts might make sense. The Red Cross should get personal and start visiting their major donors face to face to help meet the needs of this great organization.

Tom Wilson
Author, Winning Gifts

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