Persuading Nonprofit Leaders

I haven’t read the full report yet, but the October 2007 issue of Advancing Philanthropy, AFP’s magazine, had a quick overview of Discovering the Activation Point from the Communications Leadership Institute and Spitfire Strategies. Review, author Jacklyn Boice notes: “Real change requires action, and persuasion is the key to moving people from knowing something to doing something.”

Click here to see the full report. This is an important issue for major gift fundraisers. We are selling the future vision of our nonprofit organizations and how philanthropic investments will change people, our community, and the world.

As you know, I’ve been intrigued for years with Robert Cialdini’s Psychology of Persuasion research (see Tom’s Top 10 Book list on the left hand side of the website for a link to Cialdini’s book). Major gift fundraising is all about persuasion. And, for many fundraisers we have occasions where we need to take a donor friendly idea that we have or a donor idea given to us and persuade our nonprofit leaders to accept these new ways of thinking.

Let me know what you think of this resource. Click on the title above to link to it.

Tom Wilson
Author, Winning Gifts

Permanent Link: Persuading Nonprofit Leaders

http://majorgiftsguru.com/2008/02/persuading-nonprofit-leaders.html