Corporate Social Responsibility

Corporate contributions aren't really philanthropic. They're reinvestments in the community; enlightening self interest.

I've really been enjoying listening to podcasts on my iPod. NPR best stories, NY Times book reviews, and Harvard Business Review IdeaCasts.

Mark Kramer, SSG Social Impact Advisors, co-author of Strategy & Society. Mr. Kramer was interviewed on the December 11, 2006 HBR IdeaCast. Click here and select episode #22 to download this interesting interview to hear how corporations view corporate social responsibility. Mark Kramer discusses the importance of being proactive with corporate social responsibility (CSR) and the suggestion that CSR coordinate with a company's philanthropic program.

The second half of this brief podcast covers strategic planning issues from a corporate perspective.

Tom Wilson
Author, Winning Gifts

Permanent Link: Corporate Social Responsibility

http://majorgiftsguru.com/2008/02/corporate-social-responsibility.html