A client gave me a copy of Top Relationships: Fostering and Sustaining Commitment from Principal Donors a 2006 study by The Advisory Board Company.
The survey received 96 responses from hospital foundations on reporting on their 3 top gifts in the past year. The study documented 150 major gifts ranging from $100,000 to $70M — 20% of their donors contributed 82% of their giving ($100,000 38%, $1M+ 44%). 62% of donors received care for a life threatening condition, 12% for a serious condition.
The Advisory Board used information published by Indiana University Center of Philanthropy to identify individuals and families who had given a seven and eight-figure hospital gift between 2003 and 2005. Addresses and phone numbers were obtained from public sources, an introductory letter mailed, and donors phoned to schedule an interview, 20 interviews were conducted over an hour. Of those interviewed 15% had given $10M or more, 25% $5M to $9M, 30% $2M to $4 M, 30% $1M.
Many top donors voiced strong disappointment that hospitals (and nonprofits generally) show little interest in helping them achieve their personal philanthropic goals. $3M donor — “One misconception some development officers have is that they think donors . . . should give to what the hospital has decided is its priority rather than what the donor feels is his or her priority.”
Tom Wilson
Author, Winning Gifts
Permanent Link: Major Gifts Donor Relationships
http://majorgiftsguru.com/2008/01/major-gift-donor-relationships.html
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