The Key to Major Gifts Success Is Meeting with Donors

One of my mantras to clients is the "one a day" plan. Visit one donor, face to face, every day -- 20 a month. If you do that consistently you will raise money. It echoes Woody Allen's great quote: "80% of success in life is simply showing up." I translate that to 80% of major gift success is simply seeing donors.

It's fun to touch base with past clients to see how they're doing. One, Steve Ritchie, Executive Director of the Benedictine Foundation of Mount Angel, Oregon just sent me a note about how they did last year.

"We nearly hit a million dollars. Our best year ever when not in a capital campaign. The key for us has been personal contact with donors. Between us, a group of Sisters and myself, we made 75 donor visits in the month of December. The thank you calls and visits, along with constant cultivation has made all the difference for us. Thanks for getting us going on that Tom. We owe you one."


Tom Wilson, Winning Gifts

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