There is a great article in the November 29, 2007 issue of The Chronicle of Philanthropy by Caroline Preston: “Up Close and Personal: Full-day visit to hospital opens doors to potential donors.”
Akron Children’s Hospital started the “Children’s Up Close” program 6-years ago based on an idea promoted by the American Medical Association in the mid-1990s. Key elements of the program include:
- Annual program
- 15-participants
- A dinner the evening prior to the event for participants to meet their doctors
- A full day of shadowing from rounds, home visits, meeting with patients and families
- Wrap up meeting at the end of the day for participants to share their experiences
Fundraising staff organizes the events and are present but never asks participants for a gift during the program
Bill Cushwa, owner of the Braveheart Group, commented on his experiences a year later:
“Everyone who knows me knows the tremendous impact Up-Close day had on me. I had an intensively powerful, all-access experience and there has not been one day since that I don’t think about it.”
There are many variations of this idea that you can use to fit your own hospital’s situation or adapt to another type of nonprofit situation.
Tom Wilson
Permanent Link: Donors Shadowing Doctors
http://majorgiftsguru.com/2008/01/donors-shadowing-doctors.html
0 comments:
Post a Comment